Digital Marketing Specialist

IMS Kathmandu

Job Description:

1. Develop and implement comprehensive digital marketing strategies tailored to business goals and market dynamics.
2. Design and executive data- driven campaigns across platforms like Google Ads, Meta and other third- party advertising tools.
3. Strategize and manage SEO/SEM efforts to optimize website and app visibility.
4. Create and maintain an engaging social media content calendar, adapting strategies.
5. Develop innovative growth strategies through market research and competitive analysis.
6. Executive and optimize remarketing campaigns to re- engage users effectively across various digital platforms.
7. Manage database marketing, email campaigns, and display advertising initiatives.
8. Collaborate with cross- functional teams to align digital marketing strategies with overall business objectives.

Responsibilities and Duties:

1. Bachelor's degree in Marketing Business, or a related field; Master's degree is a plus.
2. Proven experience in digital marketing, with a strong portfolio of successful campaigns.
3. Strong analytical skills with experience in measuring campaign performance and optimizing for ROI and KPIS.
4. Creative thinker with the ability to develop innovative strategies and solutions.
5. Excellent organizational and multitasking skills to manage multiple campaigns simultaneously.