Marketing Head

Raffles Educare Dillibazar

Job Description:

• Develop and implement comprehensive marketing strategies aligned with the company’s business goals and growth plans. 
• Drive brand positioning, service promotion, and awareness across target markets, both online and offline. 
• Provide direction and leadership to the marketing team, fostering innovation and results-driven performance. 
• Plan, manage, and execute multi-channel marketing campaigns — including digital marketing, social media, SEO/SEM, content marketing, advertising, and traditional promotions. 
• Ensure consistent brand messaging across all platforms, materials, and communications.
• Oversee creation of promotional content — brochures, videos, blogs, newsletters, and event materials.
• Develop and optimize lead generation strategies that support counseling and admissions teams to increase inquiries and conversions. 
• Analyze campaign performance and conversion metrics to improve ROI and marketing effectiveness. 
• Lead, mentor, and evaluate the marketing team; hire, train, and develop staff as needed. 
• Manage the marketing budget, monitor expenditures, and ensure cost-effective allocation of resources. 
• Represent the company at events, education fairs, media interactions, and external partnerships. 

Specification:

•  Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field
•  Expertise in digital marketing tools (social media, Google Ads, SEO/SEM, email). 
•  Demonstrated experience in leading integrated marketing strategies and teams. 
•  Excellent communication, leadership, and stakeholder management abilities. 
• 4 years plus experience in marketing ,  preferably within education, consultancy, or service industries.