Digital Marketing Specialist - Naikap, Kathmandu

Bagmati Commercial Pvt. Ltd Naikap

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Job Description

Plan, launch, manage, and optimize Meta/Facebook Ads and YouTube/Google Ads campaigns.
Develop engaging and conversion-focused ad copy, captions, headlines, and promotional content.
Implement effective paid and organic marketing strategies to increase reach, leads, and conversions.
Monitor and analyze campaign performance, including CPL, conversions, ROI, and ROAS.
Conduct audience research and identify suitable target segments.
Use AI tools for content creation, market research, campaign ideas, and marketing optimization.
Develop and implement e-commerce marketing strategies to support business growth.
Coordinate with the creative/content team for ad creatives, videos, and promotional materials.
Prepare regular campaign performance reports and recommend improvements.
Stay updated with digital marketing trends, advertising platforms, and industry best practices.

Bachelor's degree in Marketing, Business, Digital Marketing, or a related field preferred.
Practical experience in Meta/Facebook Ads and YouTube Ads.
Experience in paid and organic digital marketing is preferred.
Strong knowledge of Meta Ads and YouTube/Google Ads.
Good copywriting and content creation skills.
Knowledge of AI tools for digital marketing.
Understanding of e-commerce marketing and customer acquisition.
Ability to analyze campaign metrics and improve ROI/ROAS.
Strong analytical, creative, and problem-solving skills.
Good communication and teamwork skills.
Results-oriented mindset with a focus on measurable performance